All you need to know to have successful Facebook Ads in 2023

Set up your Facebook ads with the best practices, and make 2023 the year that your business gets the most customers.

With 2.5 billion monthly active users, there is a high probability that your prospects are currently on Facebook.

However, as Facebook grew over time and as more and more users (and brands) began to take advantage of it, the competition for attention grew along with it. This is why the average organic reach of a Facebook page has dropped dramatically and continues to decrease.

Yes, there are ways to improve your organic reach, but if you want faster, more definitive results, Facebook advertising is the answer. Because the platform has clearly evolved from “building an audience organically” to “pay to play” over the years.

Facebook advertising is growing, and it’s here to stay. A quick look at the statistics will help you understand the true power of Facebook ads and how they can help your business make money.

93% of marketers rely on the platform for their advertising needs. It’s working great for all those who are taking a strategic approach. And those who are willing to experience the path to success

That being said, getting a high ROI with Facebook ads is not as easy as it sounds. You need to implement Facebook advertising best practices and work consistently on your campaign.

That’s not to say it’s overly complex, but there are a lot of variables. that you need to align. Whether it’s targeting your ads or choosing the right format, you can’t afford to overlook the important areas. or you’ll end up losing more than you gain.

The fact is, Facebook doesn’t have to be a tool you lose money on. Instead, it can help you get the most out of your advertising budget if you keep refining your campaign to make it better. Just follow our Facebook ad best practices that we’ll share with you today.

Let’s now look at 7 best practices for Facebook ads that not only help you generate targeted results but also reduce the chances of mistakes and losing money

7 best practices for creating compleing facebook ads

#1: Focus on writing better ad copy

Facebook ads are popularly known for being visual. I’m sure you can imagine a Google ad without an image, but not a Facebook ad.

There’s no doubt about the importance of using the right images in Facebook ads. They can make or break your campaign. In fact, successful Facebook ads have almost the same elements. Their images are:

  • Clear
  • eye-catching
  • Familiar or recognizable
  • convey the product, service, or event
  • have a consistent color palette
  • has elements that guide the eye’s movements.
  • present the information immediately.

You must also choose the right colors to trigger the right emotions in your target audience. In another study, it was shown that 85% of consumers say that color has a strong influence on their buying decisions.

However, a good image is useless if it is not accompanied by equally good supporting text.

Your investment in Facebook advertising will only pay off when your ad really makes an impact. Relevant and powerful copywriting not only helps you get more clicks on your site but also guides users. You can call it one of the most important best practices for Facebook ads.

There are three things your Facebook ad support text needs to do to work:

  • Persuade
  • Excite
  • Entertain

When you have the above three elements in your text, it’s easy to establish a strong connection with your audience. It also provides the exact information they need to take action. Making it an integral part of a profitable Facebook ad

Here are three simple ways to write the best conversion-focused supporting text in Facebook ads:

  • Make sure your text matches your design.

Getting the right design for your Facebook ad can seem like a struggle, especially when you’re into B2B marketing. As a result, many companies don’t take their creatives seriously and put up an image just to say they did.

They don’t think much about whether or not the visual matches the ad text. But using an image that’s irrelevant to the ad is a mistake that can hurt your campaign. It doesn’t give Facebook users the experience they deserve.

The last thing you want is to confuse the people you’re targeting with your ad. And that’s exactly what happens when the image and supporting text don’t “talk” to each other. which naturally leads to a lower response rate and a poor ROI.

  • Stick to using a clear call to action.

Successful Facebook ads don’t try to achieve too much. They are focused on achieving a single goal. That’s why it’s important that you have a CTA that makes your main goal clear.

If you’re trying to generate more leads or achieve more sales, you need to target your users with a clear impact phrase. Even well-designed Facebook ads can have performance issues without a proper CTA. So take the time to find the right one

  • Say no to technical jargon and yes to plain language.

Some of the best-written ad support text uses simple language without complicating things. The aim of your text is to persuade people to take action, not to impress them with your language skills. Remove all verbosity and try to write your Facebook ad in a way that your audience can understand. Think like them. Write like them.

Anyone who sees your ad should have no problem understanding: (a) your offer and what it is exactly; (b) the benefits they can get from it; and (c) the action you want them to take.

Remember, the easier it is to understand and connect your paid ads on Facebook , the more response you will get.

#2: Know exactly who you're targeting

First of all, you need to be clear about who exactly you are targeting. The idea is to reach only users who will be interested in what you’re offering. You want to connect with users who

  • Are you looking to discover and learn more about your type of content?
  • Are you curious about what you sell and how your products can help?
  • Are they more than receptive to your marketing messages?

Targeting the right users is one of those best practices for Facebook ads that is generally taken for granted, mainly because brands feel that the more people they reach, the better results they’ll get.

But remember that big numbers won’t get you far if your ROI is low. Most of the time, having a clearly defined audience makes more sense, neither too broad nor too narrow.

For segmentation to work, it is important that you, as a brand, understand

  • What kind of social platforms your target audience currently uses?
  • How many types of languages do they use?
  • What type of communication they rely on?
  • What content excites them most and how they engage with it?

With the right amount of research, you can find answers to the above questions.

You can also leverage Facebook Audience Insights to learn more about your target audience. Analyzing this data will allow you to segment your ads more deeply and create a super-relevant ad that gets results.

Remember that knowing your audience well is important to running successful Facebook ads. So take the time to understand who you are reaching and why.

#3: Take advantage of video-based ads

Facebook is YouTube’s biggest competitor and, in fact, wants to dethrone it as a video platform. Why? Because a large number of Facebook users consume more and more video content on the site on a regular basis,

So if you don’t add video to your Facebook advertising mix, you could be leaving money on the table. It’s one of those best practices for Facebook ads that usually gets overlooked because it requires more effort.

But remember that when done right, Facebook video ads can outperform graphic ads. They can prove to be a powerful part of your core video marketing strategy.

Here are some useful tips for effectively leveraging video-based ads on Facebook.

Use text with your videos:  Video marketing isn’t always easy. Sometimes you create videos that take a while to become clear to the user. So if there’s a risk that the video’s message won’t be understood immediately, try adding some text to keep viewers drawn in.

Effective supporting text: Use an effective supporting text along with a strong title to make them pay attention to your video before they decide to scroll away.

Captions: The vast majority of video views on Facebook occur in soundless mode, when the user is scrolling through their feed. So add captions to help them understand what it’s about.

Start well: the first 10 seconds of your video are very valuable. They can make or break your video. People usually leave in the first few seconds of a video if it doesn’t interest them. So make sure you grab their attention with a strong start. Use persuasive images right at the beginning to make that impact. Give viewers exactly what they’re looking for, so they keep watching your video. Make it worth watching.

Take an authentic approach: Have you ever wondered why a stock photo doesn’t work as well as a real, natural photo? It’s because the latter looks more authentic. Similarly, fake or bad-acting-looking videos are not as attractive as real, genuine, and relatable video content. Facebook is a place where people want to connect with each other. So as a brand, your job is to make your video ads more human and accessible. Forget about the ads you see on television. Focus more on relating to your target audience in an authentic way. Try to talk directly to your prospects or customers. Only then will your video ads stand out from the rest.

#4: Take advantage of Facebook remarketing

One of the best things about using Facebook ads is the fact that you’re not limited to a certain type of marketing. Facebook offers the freedom to reach your existing leads by remarketing to them, which can make your advertising strategy even more impactful. In the list of best practices for Facebook ads, remarketing has a special place.

By leveraging remarketing on Facebook, you can display your ads to people who have interacted with your brand in the past. Such as:

  • Previous visitors to your site
  • Your previous customers or clients
  • Your current newsletter subscribers

Facebook remarketing is one of the most effective ways to reconnect with potential customers or leads that you’ve already had some sort of interaction with. The reason these leads are important is because of their high conversion potential.

These people are already familiar with your brand and know what you and your products stand for. Therefore, when compared to other leads who don’t know much about you, here even a small push can be a big push.

If you already have a significant amount of traffic accessing your website every month or have a list of targeted email subscribers, it makes more sense to remarket to them rather than creating your own audience. You’ll be advertising to people who have a higher conversion potential in a more controlled and precise way.

That way, you’ll not only decrease your chances of wasting your advertising budget, but you’ll also get faster results.

#5: keep your budget in focus

When it comes to Facebook ads, the fact that you have so much freedom when setting your own budget is great. In fact, you can start a campaign with $5 and start seeing some results.

However, if you don’t keep track of your campaign and its targeting, you could lose more than you make. How much your Facebook advertising costs depends on several factors, from the size of your audience to the niche you’re targeting.

Daily Budget vs. Lifetime

Facebook allows you to set your budget, but it’s important to understand this well. You can choose between setting a daily budget (which is self-explanatory) or a lifetime budget (a fixed rate), where the chosen amount is spread evenly over the selected period.

As for setting the budget, there are no strict rules. It completely depends on the kind of risk you can take and how well you know your audience. But if you are just starting out and are learning the ropes, it makes sense to go for a lower budget and test it out more slowly.

Once you’re sure of the response you’re getting, you can slowly increase your budget. Remember that each of the Facebook ad best practices you apply will provide better results once your actual budget is in place.

Do A/B testing of your ads

When it comes to running a profitable Facebook ad campaign, it’s important to run a test ad before investing more money into your campaign. The good thing is that Facebook supports this with the simplified A/B testing feature. And testing your ads to find the poorest ones falls under Facebook’s core advertising best practices.

By splitting your ads into A/B tests, you’ll know exactly which ads are working for you and have strong potential. Each ad variation of your ad that you choose to split test takes you one step closer to making higher profits.

You can and should test the following elements to improve your Facebook ad campaign:

  • Ad creative
  • supporting text
  • Ad Title
  • Ad Types
  • Target Audience
  • Call-to-Action
  • offer or incentive

No matter how good your gut feeling is, you should always focus on testing your way to Facebook ad success. Make decisions based on data, not guesswork.

The more ad variations you do A/B testing on, the more certain your campaign will be.

#6: Consistently monitor your ad performance

In the earlier days, when radio and TV were giants, advertising involved a lot of assumptions. You couldn’t really gauge the audience’s response. And once you launched a campaign, you couldn’t do much about it.

However, things have changed since social media came along. Not only has it given you more control over the performance of your ad campaign, but it has also helped you adjust it accordingly. All other best practices for Facebook ads will fail to help you if you are not monitoring your performance.

The idea here is to understand your Facebook ad performance and slowly improve each ad for even better performance. Facebook makes ad monitoring a walk in the park, which is why you should use it to see if your audience is actually connecting with your ads. Based on that feedback, you can change the various elements of your ad.

For example:

If your ads aren’t getting enough clicks, maybe you need to improve your supporting text or change the call-to-action.

If your ads aren’t generating the right kind of engagement, you may need to change the look or, if it’s a video ad, try a different video.

If your ads are only reaching a small portion of your target audience, you may want to adjust your targeting strategy.

It’s easy to view your ads’ performance data in the Facebook Ad Manager. Whether it’s your first Facebook ad campaign or your 100th, you should always focus on improving your ads rather than starting a new campaign.

Ideas you can put into practice to test:

  • Target a different type of audience or create a custom audience.
  • Increase or decrease your budget based on response
  • Change the timeline to improve the chances of success.
  • Try optimizing the campaign differently.
  • Experiment with other delivery options.
  • Change the placement of each ad.

Remember that regardless of your experience, you’re unlikely to get your first ad to perform optimally. It simply doesn’t work that way. You will need to consistently work to improve your ad campaign through testing and experimentation. This will help you filter and find the ads that really offer a high return on your investment.

It’s important to avoid guesswork and create multiple ad sets and standalone ads before launching a campaign. As you move forward, you can get rid of any poorly performing ads and replace them with better ads.

Take the time (a few days) for your campaign to generate valuable data that you can analyze. With this data, you’ll be able to evaluate your ad’s performance and understand what’s working and what’s not. Experts recommend that you don’t start comparing the performance of your ads until at least 2,000 people have viewed them.

If you are patient, it won’t take long to identify the ads that are providing the best results. Once you’ve found these ads, you can easily adjust them to improve results and make the most of your total ad spend.

#7: have a long-term strategy

Facebook ads are often compared to Google ads, mainly because they follow a similar bidding model. However, if you dig deeper, you’ll see a big difference between the two.

People who search on Google are usually looking for something to buy, read, etc. But Facebook users exposed to your ads aren’t looking for anything; they’re just browsing their news feed.

This means that to really succeed with Facebook advertising, you should not think about instant returns. But rather, have a long-term strategy.

For example, if you’re using Facebook ads to generate leads for your real estate business, you’ll need to be sure how you’ll nurture and convert those leads into paying customers in the long term. That’s the only way to get a positive return on investment. You need to treat your Facebook advertising as the first step in introducing interested people into your sales funnel.

Therefore, if your Facebook advertising campaign aims to generate more engagement, traffic, leads, or sales, you need to think long-term to avoid losses. In your quest to find and apply Facebook ad best practices, you should not forget the importance of taking a long-term view.

To Conclude...

If you are looking to start advertising on Facebook but aren’t really sure how to do it, here at 2suitmedia, we have a team of professionals ready to help you. Our Facebook advertising agency is designed to guarantee better engagement and conversions for your business.

Do you want to know how to set your campaigns on facebook? Click here!


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